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  1. We believe people want to help the homeless but are worried their gifts will be used to purchase drugs or alcohol.
  2. We believe a person's physiological needs must be met if they are to aspire to something other than undesirable circumstances.
  3. We believe HOPE is necessary to elevate people from survival and safety to belongingness.
  4. We believe people have a far greater impact by working within their own community.
  5. We believe helping those in need circularly fulfills the need in each of us to help those in need.

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How we're different

  1. SOH differentiates itself by specifically targeting people who desire to give but don't because of concerns over ultimate use. This increases the support base for the homeless by tarketing those not currently giving.
  2. SOH differentiates itself by using a mobile storefront, multiple partners, and vending machines placed at convenient locations to reach larger homeless populations with multiple options.

The "SOHmobile" with Carl & Dre - Day 1